Bobby: Our Easter Eggs of Life

Bobby: Our Easter Eggs of Life

Packaging

Packaging

UI/UX

UI/UX

Motion

Motion

Illustration

Illustration

An interactive media experience designed to bring joy to everyday moments. The journey starts with a small orange character hidden in a coffee cup, inviting you to follow and engage with him in the digital world.

An interactive media experience designed to bring joy to everyday moments. The journey starts with a small orange character hidden in a coffee cup, inviting you to follow and engage with him in the digital world.

An interactive media experience designed to bring joy to everyday moments. The journey starts with a small orange character hidden in a coffee cup, inviting you to follow and engage with him in the digital world.

My Role

My Role

My Role

Ideation, illustration, visual design, wireframes, physical and digital prototyping.

Media Outcome

Media Outcome

Media Outcome

Coffee cup, phone & desktop app.

Audience

Audience

Audience

Young digital users and casual coffee drinkers who enjoy playful surprises.

Challenge

Challenge

Challenge

Mundane routines often feel repetitive and overlooked, causing small joyful moments to go unnoticed.

Design Goal

Design Goal

Design Goal

To create an interactive media experience where a hidden playful spirit guides users from a physical everyday object into a digital journey, encouraging curiosity and rediscovering joy in everyday life.

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process