Ideation, illustration, visual design, wireframes, physical and digital prototyping.
Lint roller, app, AR interactive experience.
Cat lovers and first-time cat owners.
Many cat owners deeply care for their cats but struggle to understand their behaviors and needs, leading to confusion, frustration, and uncertainty in daily care.
To create an approachable, playful learning experience that helps cat owners better understand their cats through humor, practical guidance, and interactive engagement.
