Research, ideation, illustration, data visualization, visual design, physical prototyping.
Moon cake packaging.
Asian American children ages 9–12 growing up in the U.S.
Traditional Mid-Autumn Festival packaging can feel distant to children growing up outside Asia, making its cultural stories less engaging.
To design mooncake packaging with storytelling illustrations inspired by the Moon Rabbit legend, creating a playful and immersive way for children to reconnect with the magic of the Mid-Autumn Festival.
