Moodbasket

UI/UX

Packaging

Case Study

Illustration

Brand Identity

A reimagined e-commerce journey designed to bring warmth and personality back to everyday purchases. Guided by a friendly AI clerk and revealed through collectible seasonal box interiors, it turns routine orders into intimate moments of delight — crafted for Gen Z and Millennials who seek emotional connection in gifting and online shopping.

My Role

Research, interviews, data analysis, personas, IA, wireframes, visual design, character design, motion, digital and physical prototyping.

Media Outcome

App, delivery box, AR/VR interactive experience, gift envelope.

Audience

Gen Z and young millennials shopping for self-treats or meaningful gifts.

Challenge

Online shopping prioritizes speed and efficiency, leaving users with experiences that feel transactional, emotionally distant, and disconnected from human interaction.

Design Goal

To design a warm, emotionally engaging shopping experience that blends digital and physical touchpoints, restoring a sense of human connection throughout the entire journey.