Primary and secondary research, interviews, data analysis, ideation, visual design, digital prototyping.
Ideal experience framework, research insight magazine, redesigned transportation system.
SCAD students who rely on the university’s transportation system.
Students rely heavily on the shuttle system to move between campuses across Savannah, yet the experience can feel unpredictable, fragmented, and difficult to navigate during busy schedules.
To design a clearer and more reliable transportation experience that helps students plan trips, navigate the system, and travel between campuses with greater confidence and ease.
