WildSwirls Formosa

WildSwirls Formosa

Packaging

Packaging

Illustration

Illustration

Brand Identity

Brand Identity

Marketing

Marketing

A cultural project that celebrates Taiwan (also known as Formosa) by showcasing its biodiversity through flavorful ice cream and retro 1960s-style illustrations of native species, offering a vibrant taste of the island’s natural heritage.

A cultural project that celebrates Taiwan (also known as Formosa) by showcasing its biodiversity through flavorful ice cream and retro 1960s-style illustrations of native species, offering a vibrant taste of the island’s natural heritage.

A cultural project that celebrates Taiwan (also known as Formosa) by showcasing its biodiversity through flavorful ice cream and retro 1960s-style illustrations of native species, offering a vibrant taste of the island’s natural heritage.

My Role

My Role

My Role

Research, ideation, illustration, visual design, physical prototyping.

Media Outcome

Media Outcome

Media Outcome

Ice cream cup, food truck, menu brochure.

Audience

Audience

Audience

Young adults in culturally diverse urban cities who enjoy discovering global culture through aesthetic and experiential food experiences.

Challenge

Challenge

Challenge

Cultural and environmental storytelling is often presented in informational formats that feel distant or inaccessible to younger urban audiences.

Design Goal

Design Goal

Design Goal

To transform cultural storytelling into an immersive food experience that makes Taiwan’s biodiversity feel joyful, collectible, and memorable.

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process