WildSwirls Formosa

WildSwirls Formosa

Packaging

Packaging

Illustration

Illustration

Brand Identity

Brand Identity

Marketing

Marketing

A cultural project that celebrates Taiwan (also known as Formosa) by showcasing its biodiversity through flavorful ice cream and retro 1960s-style illustrations of native species, offering a vibrant taste of the island’s natural heritage.

A cultural project that celebrates Taiwan (also known as Formosa) by showcasing its biodiversity through flavorful ice cream and retro 1960s-style illustrations of native species, offering a vibrant taste of the island’s natural heritage.

A cultural project that celebrates Taiwan (also known as Formosa) by showcasing its biodiversity through flavorful ice cream and retro 1960s-style illustrations of native species, offering a vibrant taste of the island’s natural heritage.

My Role

My Role

My Role

Research, ideation, illustration, visual design, physical prototyping.

Media Outcome

Media Outcome

Media Outcome

Ice cream cup, food truck, menu brochure.

Audience

Audience

Audience

Kids and families interested in Taiwanese culture and nature biodiversity.

Challenge

Challenge

Challenge

Taiwan is home to diverse and unique native species, yet many international audiences lack awareness and emotional connection to its natural and cultural stories.

Design Goal

Design Goal

Design Goal

To introduce Taiwan’s biodiversity and culture through a playful, sensory experience that makes learning feel accessible, fun, and memorable.

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process

Behind the Scenes
The Process